easy leaf nutrition

graphic designer

a collection of work produced for easy leaf nutrition, expanding the meaning behind energy drinks and nutritional bars.

i played a key role in designing the packaging for all of easy leaf nutrition’s energy drinks and protein bars. i worked to expand the brand’s identity, implementing both natural and bright colors into their products, as well as more illustrative techniques that felt man-made.

one challenge i ran into during this project was finding a way to create a cohesive yet different aesthetic for their product lines. their energy drinks feature bold colors and abstract line-work that mimicked heart rate patterns during various workouts, such as a 2-mile run and a kick-boxing class. the protein bars emphasized a more natural and organic design, that directly correlated to their use of natural ingredients.

the work included: sketches and ideation, packaging design, photoshoot direction and storyboarding, and product image assets