the first apparel collection of bad apple studio. a series of apparel designs that each speak to important topics, outlined in a lookbook.

eleutheromania is the title of the first apparel collection i released under my clothing brand, bad apple studio. by definition, eleutheromania means the intense desire for freedom, which is exactly what each garment in the collection represent. this project consisted of custom apparel designs i created and hand screen-printed, as well as a photoshoot, photography, lookbook and publication design, and a pop-up shop to sell the collection.

the most challenging aspect of this project was acting creative director—effectively managing all the different tasks this project would require. early into the collection, i had to predict the amount of clothing i would need to produce for the pop-up shop where my brand was debuted and the collection was sold. i spent hours creating, revising, and planning the clothings designs—ensuring the collection felt complete, unique, and well thought-out. that the collection would consist of more than just t-shirts; it would include, long sleeves, short sleeves, sweatpants, a hoodie, and other accessories. additionally, i hand screen-printed every piece in the collection, totaling 226 garments. i planned the make-up, hair, and outfits for each model in the brand’s photoshoot, where i also wore the cap of photographer. i designed the lookbook for this project as well, highlighting each garment and their meaning.

the work included: creative director, graphic design, fashion design, publication design & production, makeup & photography, and content writing.

bad apple studio website where you can view all collections to date: https://www.badapplestudiodesign.com/