a collection of work produced for simply you cosmetics, ranging from brand creation to packaging for their new product lines.

as the graphic designer on this project, i had a key role in designing the brand identity for simply you cosmetics. the goal was to create simple branding that felt personal and unique to individuals. the cosmetic brand is organic, minority-owned, and cruelty-free—key elements that should be felt when looking at the products.

this project had many fun challenges as i was given many opportunities to determine the direction the branding and packaging went in. from the style of bottles to the photoshoot scenery, from the business cards to the other visual aids, i was able to specifically choose, design and compile pieces together to create a simple, clean, and interesting brand.

the work included: sketches and ideation, packaging style & design, logo creation & brand identity, photoshoot direction, and product image assets