super bowl invitee box

graphic designer

a high-end gift hand delivered to guests being invited to attend the 2024 super bowl in the homes.com suite.

this project was a long and special process. we were tasked with concepting a high-end gift that could be given to our guests attending the super bowl in the homes suite. a variety of ideas and concepts were created from the design team spanning from a replica of the super bowl trophy to a custom super bowl ring to an football field cutting board and leather roses to an engraved plaque. eventually, we landed on combining several of the ideas together into one because… why just choose one? so i created a high-end box that contained several gifts wrapped in one, like a homes-branded football, ticket and lanyard, champagne, and homes-branded mini helmet.

throughout the course of this project, the details of the final deliverable changed several times—it started as being a gift basket then pivoted to being a shipped box and finally became a luxurious gift box that would be hand delivered to each recipient. the physical contents of the box also changed repeatedly as we were working on tight timeline and many suppliers had low inventory. for example, we pivoted between gifting a full-size and mini football helmets, eventually deciding on mini helmets. we also chose to duplicate several of the contents last minute so that the invitee’s guest could also have a copy of the contents. with all of that being said, the inventory and structural changes were probably the most challenging part of the project due to the fact that every change would alter the overall budget and design layout. however, the fundamental changes allowed me to constantly think on my feet and pivot directions when needed. this project also allowed me to be creative and innovative, designing outside the normal branding boundaries.

contents in invitee box include: homes.com x super bowl football, mini helmet & case, personalized ticket and homes-branded lanyard, video player, champagne

the work included: graphic design, print design, packaging design, product/apparel design & final mock-ups

note: this project was produced at homes.com, and is the sole property of homes.com.