vci bio flyers

graphic designer

healthcare professional bio sheets at the virginia cancer institute.

i helped design a series of these bio flyers with the owner of karnes coffey design. each highlighted the healthcare professionals working at the virginia cancer institute (vci).

my main focus was the overall layout and grid structure of the flyer, as well as maintaining hierarchy and organization throughout. the biggest concern i faced was maintaining the established grid system despite the varied length of bios between each healthcare professional. this allowed me to look at the design as a big picture—and ensure each element felt impactful on its own while still easy to read as a whole. it took a large amount of trial and error, altering the size of the text and adjusting negative space between design elements. overall, this project helped me to focus on consistency, colors and hierarchy.

the work included: graphic design, print design, & final mock-ups

note: this project was produced at karnes coffey design, and is the sole property of karnes coffey design.