vibrant life co.

graphic designer

a collection of custom planners designed for vibrant life co. and their audience.

while working for vibrant life co., i was the sole in-house graphic designer working on this project. this project focused heavily on illustration, color, and texture. 15 custom planners were designed in total for the brand—consisting of 5 designs per collection. the brand features 3 collections of planners, each targeting a certain age group or stylistic preference.

one challenge that arose during this process was illustrating the covers in a way that was unique, felt inviting and productive, but still differed between each of the 5 options per collection. the goal was to create one collection that was black and white and clean for the professional individual, one that emphasized youth and fun for the college and young-adult crowd, and a final collection that focused on flowers and line-work for the simple, classy individual.

the work included: sketches and ideation, illustration, and print and packaging design